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The 7 Habits of Highly Effective People

In the book The 7 Habits of Highly Effective People, Stephen Covey outlines the behaviors that people need to adopt to be successful. These behaviors span from relationships with the self to interrelations with other persons. The seven principles listed by Covey are further applicable in virtually all sectors of life including personal, religious, social, economic, and business among others. The fourth habit relates to thinking of win-win situations rather than being selfish. This essay will discuss how this fourth principle is applicable in business.

 

For one to succeed in a business, one needs to approach their interrelations with customers and colleagues using the win-win mindset. For instance, when in a situation where one can either choose between making 100% profit and lose a customer or make a 50% profit and keep the customer, a sound entrepreneur will opt for the latter. The reason is that to stay afloat; one will need somebody to sell to tomorrow, provided the profit is sustainable. Another scenario may be between two business people. For example, when the businessman lacks the expertise to handle a situation yet his/her colleague is competent, it would be preferable to refer the customer to the colleague. As a matter of fact, most individuals will not do that because they fear competition. However, they tend to forget that the customer who returns is a satisfied customer. Therefore, by promoting a colleague, an entrepreneur indirectly raises his/her profile and create a win-win situation for both, as well as the customer.

 

Life is not a zero-sum game where people either thrive or perish. It is a journey where we must hold each other’s hand to defeat its intricacies. It calls for the application of the win-win mentality in all situations. In business, this principle is not only helpful in establishing good relationships with colleagues but also in maintaining clients. Inculcating a win-win attitude is the surest way to ensuring success for everyone.

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